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Everything you need...

Everything you need...


to take the next step on your creative journey, whether you're an absolute photography beginner or a fully-fledged professional creator. The show will be at ExCeL, London from 8 -11 March 2025, offering the perfect day out for anyone passionate about image creation. 

Discover                

Discover                

What's the best lens for portraits? Which cameras are best for vlogging? Exhibitors will demo their latest kit, showcasing cutting-edge product ranges, and give you advice on your next purchases, whatever your professional or hobby interest.
Research    

Research    

Seen kit you like and desperate to try it out? Or maybe you'd really like to ask questions face-to-face instead of taking a chance on online orders? Come along to compare everything from cameras to bags - and get a proper hands-on experience.
Buy

Buy

Show exclusive deals and discounts are part of the show experience. You may not be able to resist the urge to make an essential investment or two. You’ll not only get to test and try… you'll get to take your new kit home the very same day.

Be inspired...

Be inspired...

From long exposure and layering, to business skills and incorporating AI into your workflow, your entry ticket will give you access to more than 350 seminars and live demos, with six stages and theatres to choose from. Led by experts and legends of photography, filmmaking and content creation, be prepared to learn new techniques and approaches; and be inspired to change your perspective on how you create!